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How to write brilliant long-form blog posts
Image credit: JM3/Flickr If you work in PR or any kind of social media marketing, you probably need to write a lot of blog posts and I’ll bet that most of them are no longer than about 400-500 words....
View ArticleHow I learned the importance of backup, the hard way
When I left school my first job in 1991 was a Production Runner for a TV gameshow being filmed in northwest England. This role is TV’s equivalent of an office gopher, and you’re expected to help with...
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Who is Britain’s greatest tech hero?
I recently ran a survey for a client to find out who people think Britain’s greatest technology pioneer is – and since the idea never got used, I thought I’d share the results here. We used Google...
View ArticleThe real difference between working in PR and journalism
I’ve been in PR for nearly ten years and was lucky enough to join the industry just as it started to become entangled with digital and social media, which enabled me to carve out a little niche for...
View ArticleHow I built Conway’s Game of Life in JavaScript
I’ve recently been focusing on strengthening my JavaScript skills. I used a few JS snippets when I built Influential Blogs a couple of years ago, but it was mostly code I cut and paste from the web to...
View ArticleHow I got a PR agency to the top of Google’s search results
In January 2014 I started work at the financial and corporate PR agency, Hudson Sandler, as head of digital. One of the projects I worked on there was revamping the agency’s website, which was sorely...
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Why journalists hate getting press releases as email attachments
I couldn’t help but titter when I saw the following tweet from tech journalist, Mike Butcher, earlier today: The reason I found it funny is that I remember journalists complaining about exactly the...
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The ultimate B2B social media guide
The case for social media marketing to consumers is relatively easy to make, but B2B marketers still grapple with the problem of how to justify investing resources in these channels. In this article...
View ArticleWhat is Digital PR – My No-Bullshit Guide
The Quick Version Digital PR means persuading online media to publish articles about your business that include links to your website. This has two main benefits: It raises the public profile of your...
View ArticleWhy you don’t need an SEO agency
If you’re just getting started with your business, don’t be fooled into thinking you need to pay for a costly SEO agency before your website starts showing up on Google. When you’re working with a...
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